Sinai Temple is a Reform congregation that belongs to the Union for Reform Judaism, formerly the UAHC. It is the only synagogue in Champaign-Urbana, and a key center of Jewish life in the twin cities. Although Sinai ascribes to the tenets of Reform Judaism, its membership is composed of a variety of types of Jews: Reform, Conservative, traditional, secular, and cultural. One of the strengths of Sinai Temple is the way in which these many different types of Jews join together to create a "Temple family." Sinai Temple directs its energies on the basis of three important principles of the synagogue: house of study, house of worship, and house of assembly. It not only serves the religious needs of the Jewish community, but it also provides a setting for many of the Jewish social and cultural activities that occur in Champaign-Urbana. Sinai Temple provides a worship community and an educational center for its members, as well as for all the Jews of Champaign-Urbana.

Judaica Beautiful, a division of Virtually Beautiful, Inc, is an innovator of online retail concepts for non-profit organizations. Our mission is to offer the highest quality Judaica, the best customer service, and an outstanding online shopping and community experience, while providing an avenue for financial strength and continuity to the Jewish organizations with whom we work.

We offer shoppers an unparalleled selection of often hard to find items from a wide range of the finest artists, designers, and suppliers. You will find Judaica appropriate for all lifecycles, holidays, events and just for fun...all in one convenient, easy to navigate website. Our products include American, globally crafted and Israeli handmade items, personalized and custom-created gift ideas, and the leading names in Judaic design.

The Judaica Beautiful team consists of seasoned professionals with expertise in Judaica, the internet, retail gift merchandising and a resounding passion for creating the best Judaica web site possible. 

	Carmi Y. Plaut, President Judaica Beautiful’s founder and chief executive, Carmi Plaut, brings over 25 years of expertise in design, manufacturing, marketing and Judaica. As President and founder of Prosperity Tree, Inc., a leader in innovative design, gifts and Judaica, Carmi has brought fine gift products into synagogues, stores and homes worldwide for nearly three decades. Prosperity Tree Judaica celebrates the spirit of Jewish life and tradition; it is well known to many collectors and synagogues and continues to be a beloved collection. Carmi hails from a rich Jewish lineage and background; his esteemed family includes many distinguished rabbis who inculcated a deep love and passion for Judaism and Jewish living. Carmi has resided in Israel, pursuing Jewish study and Judaic design. These years of experience and a love for Judaica are reflected in the innovative Judaica Beautiful concept.
	Beth Fishman, Ph.D., Vice President Beth is a clinical psychologist with twenty years of pastoral and spiritual counseling experience., and brings almost 20 years of retail & wholesale merchandising  expertise. She is currently undergoing certification as a Jewish Spiritual Director. Beth has studied at Modern Orthodox and Progressive yeshivot in Jerusalem, led Women’s Seders and Jewish meditation groups, was a founding board member of the Holocaust Testimonies Project at the St. Petersburg Holocaust Museum, and is a certified interviewer for Steven Spielberg’s Survivors of the Shoah Visual History Foundation. She brings a rich liturgical and historical eye to Judaica Beautiful, as well as a progressive woman’s voice to the endeavor.
	Peter Wengert, Ph.D., Director of Development/Marketing Peter did his doctoral studies at Columbia University and holds Masters degrees from the Sorbonne and University of Strasburg. A former professor of political science, his academic career included two years at the Hebrew University of Jerusalem as visiting scholar. A successful publisher/businessman, he founded the Guilford Press in New York City, serving as its CEO for 6 years, and headed other publishing ventures in Israel and Thailand. He has been an effective fundraiser for Israeli causes, in particular as an outreach director for the Abraham Fund. Active in the Jewish community, he is President of a major Havura and serves on the local Jewish Center board. He holds dual U.S./Israeli citizenship.